Mar 2011

Find the Optimal Balance of Data vs. Rate

09/03/11 17:49 Filed in: leads for contractors

Lead generation is about two things - the size of the barrier (how long, personal or complicated the form is) and the size of the prize (what you are giving away in return for the data). If these are out of proportion you risk losing customers.
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Tags: hahardwood floor leads

Have Multiple Calls To Action

09/03/11 17:47 Filed in: contractors leads. generate leads

Sadly, not everyone that comes to your landing page is ready to convert “right now”. They may be more upper funnel, trying to get educated, window-shopping, browsing or just curious about what you have to say. By offering several calls to action (we recommend at least 3 per landing page) Read More...

Tags: web designing firm